Bio

From an early age, my passion for languages and communication guided my professional path. In 2005, I moved to New Jersey, USA, as an au pair, after earning my English proficiency certification (C2) from the University of Michigan. This experience not only improved my language skills, but also provided me with an immersion in American cultural and business practices.

 

In 2007, I began my career as an English teacher, a role I held full-time until 2013. During this time, I developed a strong foundation in communication, teaching, and creating educational materials — skills that would later become a differentiator in my work with marketing and content. Studying Literature consolidated my mastery of language and effective communication strategies.

 

My career took a new turn in 2013, when I fell in love with the world of marketing and made the transition to the field. I started with offline marketing, creating printed materials, in-person campaigns, and strategies for events. In 2015, I expanded my work to digital marketing, delving into website creation projects, email marketing strategies, and audiovisual production for social media, including design and video editing.

Since then, I have been improving my expertise in marketing management, digital strategy and content creation. I lead and execute integrated campaigns, coordinating multidisciplinary teams — remote, in-person and hybrid — with a focus on performance and brand strengthening. I work directly with copywriting, SEO copywriting, landing page development, paid traffic management (Meta and YouTube Ads, with A/B testing) and support sales teams to maximize conversions.

 

My academic background includes a Marketing degree from the University of Taubaté, complemented by international specializations, such as Digital Marketing Analytics from the University of Maryland, Rhetoric: The Art of Persuasive Writing and Public Speaking from Harvard Business School Online, Prompt Engineering for ChatGPT from Vanderbilt University and Google SEO Fundamentals from UC Davis, in addition to other courses aimed at constant updating in marketing, technology and communication.

 

I have also developed advanced skills with tools such as WordPress, RD Station, Google Analytics, Google Search Console, Ahrefs, Meta Ads, ChatGPT Plus, Claude, Canva and Wondershare Pro.

 

Today, I combine my strategic and creative experience with a strong data-driven approach, performing analyses and creating detailed reports to guide assertive decisions. This trajectory allows me to deliver complete marketing and content solutions, always focusing on growth, innovation and measurable results.