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Projects

Social Media

Strategic Content Portfolio

This portfolio showcases a selection of projects highlighting my work in content strategy, copywriting, and integrated digital marketing. The materials include organic and paid campaigns, social media content, landing pages, email marketing, eBooks, WhatsApp messages, and video scripts across industries such as real estate, education, technology, and executive branding.

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Beyond content creation, I was responsible for strategic planning, defining brand tone of voice, creative direction in collaboration with designers and videomakers, and managing Meta Ads campaigns, including performance analysis and data-driven optimization.

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This portfolio demonstrates my ability to develop and execute comprehensive content marketing strategies, combining creativity, technical expertise, and a strong focus on results.

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Skills:

  • Integrated Content Strategy

  • Copywriting & SEO Copywriting

  • Meta Ads Campaign Management

  • Lead Generation Materials (eBooks, Landing Pages)

  • Email Marketing & Automation

  • Creative Direction (Design & Video)

  • Data Analysis & Performance Optimization

  • Personal Branding & Thought Leadership

 

Topics:
Digital Marketing, Strategic Content, Social Media, Lead Generation, Paid Traffic, Education, Real Estate, Technology, Executive Branding

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SEO Articles

How To Improve your Talent Acquisition Strategy in 2025?

In this article, I conducted in-depth research using competitor analysis of top-ranked Google competitors, including those featured in featured snippets and People Also Ask (PAA) sections. Complementing this research, I used ChatGPT's Deep Research tool and consulted academic articles, peer-reviewed journals, and recent reports to gather relevant and up-to-date statistics on talent acquisition.

 

Based on this comprehensive survey, I wrote the article focusing on practical strategies to improve talent recruitment and retention. I also directed the creation of images that complement the content and optimized the article in detail for SEO, including the creation of alternative texts (ALT texts), meta descriptions and title tags. The publication was made on the WordPress platform.

 

Skills:

  • Semantic SEO

  • Advanced Keyword and Competitor Research

  • Technical and Strategic Writing

  • Data Curation and Analysis

  • Visual Creative Direction

  • Search Engine Optimization

  • Deep Research with ChatGPT Plus

  • Link Building (Internal and External)

 

Topics:

Talent Acquisition, Recruitment and Selection, HR Strategies, Talent Retention and Human Resources Trends

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How to Retain Software Developers in Your Startup? 5 proven ways

For this article, I drew heavily on DistantJob CEO Sharon Koiffman’s book, and conducted an exclusive Q&A with him, ensuring that the content directly reflected his insights and expertise on remote developer retention. To reinforce the authoritativeness of the text, I conducted in-depth research from reputable sources, gathering data, statistics, and up-to-date information that supported the strategies presented.

 

With the material consolidated, I wrote the article aligning practical insights with real-world application in the context of startups and remote technology teams. I also worked on inserting internal and external links to optimize navigation and content relevance. I finished with full SEO optimization, including creating a meta description, title tag, and publishing via WordPress.

 

Skills:

  • Semantic SEO

  • Technical and Strategic Writing

  • Data Research and Content Curation

  • Expert Interviews and Insights Gathering

  • Link Building (Internal and External)

  • Search Engine Optimization

  • Publishing in WordPress

 

Topics:
Talent Retention, Software Development, Remote Team Management, Organizational Culture, Technology Leadership

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Technical Debt Explained: A Comprehensive Guide for Software Teams

In this article, I’ve leveraged my expertise in semantic SEO and competitor research to provide an in-depth analysis of the concept of technical debt and its implications for software development teams. By performing keyword analysis with Ahrefs, I’ve identified critical terms that increase article visibility in search engines. The article outlines the causes of technical debt, its long-term impact on projects, and effective strategies for managing and reducing it.

 

Additionally, I focused on writing an SEO-friendly title tag and meta description, ensuring that the article would reach its target audience. I also implemented strategies to optimize the content to earn snippet features and appear in People Also Ask (PAA) sections, making the article a valuable resource for developers and project managers looking to navigate the complexities of technical debt in their projects.

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Skills:

  • Semantic SEO

  • Competitor Research

  • Keyword Analysis Using Ahrefs

  • Content creation

  • Technical writing

  • Writing optimized title tags and meta descriptions

  • Optimization for featured snippets and PAA

 

Topics:

Technical debt, software development, project management, risk management, development strategies

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What is Global Talent Mobility?

In writing this article, in addition to conducting competitor analysis, data collection, trends and deep research with ChatGPT, I based myself on DistantJob's modus operandi to ensure that the content faithfully reflected the company's values and mission. The approach went beyond the traditional vision of Global Talent Mobility, highlighting the role of remote work as a key piece for the mobility and strategic repositioning of talent around the world.

 

Based on this robust content, I developed an article that balances authority and practicality, using internal and external links to enrich the reader's experience and strengthen SEO. I finished with full optimization, including meta description, title tag and publication via WordPress.

 

Skills:

  • Semantic SEO

  • Competitor and Trend Analysis

  • Deep Research with ChatGPT

  • Strategic and Institutional Writing

  • Content Alignment with Brand Values

  • Link Building (Internal and External)

  • Search Engine Optimization

  • Publishing in WordPress

 

Topics:
Global Talent Mobility, Remote Work, International Recruitment, Talent Management, Business Strategies, Organizational Culture, Business Innovation

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How to Beat the Average Attrition Rate in Tech

In this article, the focus was to go beyond generic tips on retention in the technology sector. I conducted in-depth research into the psychology of developer retention, seeking to understand what really motivates these professionals to stay at a company. To do this, I explored forums like Quora and Reddit, watched videos on YouTube with developer stories, and analyzed studies on behavior and motivation in the workplace.

 

The goal was to differentiate the content from everything else that already exists on the internet, offering practical strategies based on real insights into the profile and needs of developers. Based on this survey, I wrote an article aimed at leaders and managers, effectively guiding them to retain their best talent. The text was enriched with relevant internal and external links and optimized for SEO, including meta description and title tag. The publication was done via WordPress.

 

Skills:

  • Semantic SEO

  • Research in Organizational Psychology

  • Deep Research (Quora, Reddit, YouTube)

  • Strategic Writing focused on Talent Retention

  • Content Curation and Link Building

  • Search Engine Optimization

  • Publishing in WordPress

 

Topics:
Developer Retention, Workplace Psychology, Technology Team Management, Organizational Culture, Professional Motivation, HR Strategies

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Streamlining IT Support Processes With Smart Tech Tools

In this article, I’ve used my expertise in semantic SEO and competitor research to create a comprehensive guide that highlights essential IT support tools for businesses. By using keyword analysis with Ahrefs, I’ve identified relevant keywords to improve the article’s visibility and search performance.

 

The content provides valuable insights into various tools that can streamline IT support processes, improve efficiency, and increase overall productivity. Focusing on the specific needs of IT professionals, the article serves as a practical resource for companies looking to streamline their IT support operations and make informed decisions about the tools they choose.

 

Skills:

  • Semantic SEO

  • Competitor Research

  • Keyword Analysis Using Ahrefs

  • Content creation

  • Technical writing

  • Writing in English

  • Writing optimized title tags and meta descriptions

  • Optimization for featured snippets and PAA

Topics:

IT support tools, productivity, efficiency, business optimization, technology solutions

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What it Truly Costs to Onboard a New Employee?

For this article, I conducted thorough research involving competitor analysis, data collection, market trends, and deep research with ChatGPT. The focus was to provide concrete and practical information that would guide the reader to reduce onboarding costs, presenting advanced strategies tested by DistantJob.

 

In addition to external research, I conducted an internal investigation into the best practices and methodologies adopted by DistantJob itself, integrating the expertise of our recruiters and the company's remote work system. The result was content that combines accurate data, market insights and applicable tips, reinforcing DistantJob's authority on the topic.

 

The article was enriched with internal and external links, and optimized for SEO with the creation of a meta description and title tag. The publication was carried out via WordPress.

 

Skills:

  • Semantic SEO

  • Market Research and Competitor Analysis

  • Deep Research with ChatGPT

  • Internal Research and Collection of Best Practices

  • Technical and Strategic Writing

  • Link Building (Internal and External)

  • Search Engine Optimization

  • Publishing in WordPress

 

Topics:
Onboarding, Cost Reduction, HR Strategies, Recruitment and Selection, Remote Work, Best Business Practices, Talent Management

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What is Nearshore Software Development and Why Should You Consider it?

For this article, I conducted thorough and in-depth research, including competitor analysis, market data, trends, and deep research with ChatGPT. Additionally, I conducted internal research with DistantJob stakeholders to ensure that the content reflected the company’s vision, expertise, and practices regarding nearshore development.

 

The goal was to create a clear and strategic guide that offered concrete information on how Nearshore Software Development works, highlighting its benefits, challenges, and practical application, always aligned with DistantJob's value proposition. The article was enriched with relevant internal and external links, reinforcing the authority of the content and optimizing the reader's experience. All the material was optimized for SEO, including meta description, title tag, and published via WordPress.

 

Skills:

  • Semantic SEO

  • Competitor Analysis and Market Trends

  • Deep Research with ChatGPT

  • Internal Stakeholder Research

  • Technical and Strategic Writing

  • Link Building (Internal and External)

  • Search Engine Optimization

  • Publishing in WordPress

 

Topics:
Nearshore Software Development, IT Outsourcing, Hiring Strategies, Remote Work, Cost Reduction, Technology Project Management, International Recruitment

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What is Adaptability in the Workplace and How do Global Staffing Agencies Assess it?

For this article, I conducted thorough and in-depth research, including competitor analysis, data collection, and market trends, in addition to using ChatGPT for deep research. One of the differentiators was the internal research with DistantJob recruiters, seeking to understand in a practical way how the company evaluates adaptability in global selection processes.

 

The goal was to deliver targeted and applicable content, guiding leaders and managers on the importance of adaptability in the workplace and how to assess it effectively. The article was enriched with strategic internal and external links and fully optimized for SEO, including meta description, title tag and publication via WordPress.

 

Skills:

  • Semantic SEO

  • Competitor Analysis and Market Trends

  • Deep Research with ChatGPT

  • Internal Research with Recruiters

  • Technical and Strategic Writing

  • Link Building (Internal and External)

  • Search Engine Optimization

  • Publishing in WordPress

 

Topics:
Work Adaptability, Candidate Assessment, Global Recruitment, Emotional Intelligence, Organizational Culture, Soft Skills, Talent Management

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CEO Interview: Matt Genovese of Planorama Design

For this interview with Planorama Design CEO Matt Genovese, I acted as a ghostwriter, leading the conversation in English and transforming it into clear, strategic, and engaging content. From the information gathered, I applied my analytical and synthesis skills to structure the narrative, highlighting key points about leadership, innovation, UX Design, and the company's strategies in the technology sector.

 

In addition to conducting and writing the interview, the focus was on ensuring communication aligned with an international audience, reinforcing my experience in intercultural communication and bilingual writing. The result was informative content that not only presented Matt Genovese's vision, but also added value to the debate on leadership and technology design.

 

Skills:

  • Ghostwriting

  • Conducting and Writing Interviews in English

  • Analysis and Synthesis of Complex Information

  • Intercultural Communication

  • Bilingual Writing (English)

 

Topics:
Interview, Leadership, Technology, UX Design, Innovation

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Planorama Design Wiki

In this article, I worked as a ghostwriter, collaborating with the Planorama Design team to create informative and strategic content about the impact of UX Design on software development. I conducted detailed research to clearly highlight how the company's services contribute to speeding up processes, reducing internal costs, and improving the quality of software projects.

 

I used my ability to understand and translate technical information into accessible language, ensuring that Planorama Design's value proposition was communicated in a simple and effective way to a wide audience. This project reinforces my expertise in producing high-quality content for the technology sector, with a focus on making complex concepts more accessible and aligned with the company's marketing strategies.

 

Skills:

  • Ghostwriting

  • Technical Research

  • Technical and Strategic Communication

  • Simplifying Complex Concepts

  • Writing for the Technology Sector

 

Topics:
UX Design, Software Development, Technology, Process Optimization, Innovation

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Jesus and the eternal ripples of his life and death

In the article “Jesus and His Eternal Ripples,” I delved deeply into the messages and teachings of Jesus Christ, applying my long history as a spiritualist and avid student of religions and beliefs throughout my adult life. My passion for exploring spiritual questions and my commitment to the pursuit of religious knowledge allowed me to analyze and interpret the English text in a unique way.

 

I used my communication skills, acquired during my career as a teacher, to convey both scientific and religious concepts in a simple way, making the messages accessible to a diverse audience. In addition, my persuasive writing skills generate emotion in readers, promoting spiritual understanding and reflection on the subject.

 

Skills:

  • Persuasive Writing for Blogs

  • Search

  • Critical Analysis

  • Communication

  • Writing in English

 

Topics:

Spirituality, Religious Study, Religious Interpretation, Reflection, Science, Bible.

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eBooks

GROUNDWORK Series

In the project “GROUNDWORK,” I highlight my ability to teach through writing, demonstrating my ability to create high-quality content that inspires learning. This series of eBooks and their corresponding audiobooks were entirely conceived, written, and edited by me, including the graphic design and directing the recording and editing of the audiobooks. With dedication and expertise, I have developed engaging material that empowers readers to improve their skills in a practical and effective way, reflecting my passion for facilitating learning through writing.

 

Skills:

  • Teaching, Writing

  • Quality Content

  • eBooks

  • Audiobooks

  • Graphic Design

  • Audio Direction

 

Topics:

Teaching, Grammar, English Language.

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Hi, Brazil!

"Oi, Brasil! – Portuguese Made Simple, Brazil Made Easy" was developed as a centerpiece of IDION's strategy to attract and engage international students interested in learning Portuguese and better understanding Brazilian culture. I was responsible for all the in-depth research and content creation, ensuring that the material was educational, practical, and culturally enriching.

 

The e-book was structured based on analyses of language teaching methods, trends in the education sector and the real needs of travelers, expats and professionals. The research involved gathering linguistic, cultural and tourist information, as well as essential communication practices for those who want to communicate confidently in Brazil. The design was carried out by a hired designer, under my creative direction to ensure that the visuals complemented IDION's pedagogical proposal and identity.

 

This material serves as a lead magnet and brand strengthening tool, consolidating IDION's expertise in personalized Portuguese teaching for foreigners.

 

Skills:

  • Research and Curation of Educational Content

  • Instructional and Creative Writing (English)

  • Content Marketing Strategy

  • Creative Direction and Coordination with Designer

  • Development of Lead Capture Materials (Lead Magnet)

  • Content Alignment with Branding and Commercial Strategy

 

Topics:
Teaching Portuguese to Foreigners, Online Education, Brazilian Culture, Educational Marketing, Digital Strategy, E-book Production, Bilingual Content

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Websites

Braemp

In the Braemp Incorporações project, I was responsible for art direction and copywriting, focusing on SEO optimization. I reviewed all the copy to ensure accuracy and effectiveness, aligning each step with the CMO. My work ensured the creation of engaging and converting content, significantly increasing the company's digital presence.

 

Skills:

  • SEO and Content Optimization

  • Proofreading and Art Direction

  • Strategic Collaboration with CMO

  • Development of Integrated Marketing Strategies

 

Topics:

SEO, Copywriting, Art Direction, Real Estate Marketing.

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Viverde Itaipava

For the website of Braemp’s Viverde Itaipava development, I led the creation of content and marketing strategies, with a focus on SEO and copy editing. I directed the art of the project, ensuring alignment with the brand identity. I worked closely with the CMO at all stages, resulting in a cohesive and effective campaign that increased the visibility of the development.

 

Skills:

  • SEO and Content Strategies

  • Copy Review and Art Direction

  • Marketing Project Management

  • Strategic Alignment with the CMO

 

Topics:

Web3, Tokenization, RWAs, Real Estate Market, Cryptoassets, Internationalization.

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CEIs Viverde Itaipava

In the CEIs Viverde Itaipava project, by Braemp, I used my expertise in SEO and copywriting to create optimized and attractive content. I reviewed all the copy and directed the art, ensuring impactful visual communication. I collaborated closely with the CMO to ensure that all steps were executed with precision and strategic alignment.

 

Skills:

  • SEO Optimization and Copywriting

  • Proofreading and Art Direction

  • Collaboration with CMO

  • Implementation of Marketing Strategies

 

Topics:

Real Estate Development, SEO, Art Direction, Strategic Multi-Property Marketing.

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Idion - Online Languages

The new idion.com.br was developed as part of the repositioning of the IDION brand in the educational market, with a focus on presenting our language teaching services in a clear, modern and attractive way. The website was created in WordPress, in partnership with a developer and a designer for the technical and visual execution.

 

I was responsible for all the art direction and copy creation for the website, defining the structure of the pages, the persuasive and accessible language, and ensuring that each visual and textual element reflected IDION's identity and values. I closely monitored the development process, guiding design choices and ensuring that the user experience was fluid and aligned with the best digital marketing practices.

 

The project aimed to strengthen IDION's online presence, highlighting our unique features in personalized language teaching and facilitating contact with new students through intuitive and strategic navigation.

 

Skills:

  • Web Art Direction

  • Institutional and Commercial Copywriting

  • Website Structuring in WordPress

  • UX/UI (User Experience and Interface)

  • Web Project Management

  • Visual Identity and Branding Alignment

  • Optimization of Navigation and Digital Communication

 

Topics:
Online Education, Language Teaching, Educational Marketing, Website Development, Branding, Copywriting, Digital Strategy, WordPress

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IDION - Portuguese for Foreigners

I developed this website/landing page as part of IDION's expansion strategy, aimed at teaching Portuguese to foreigners. I worked on all stages of the project, from the conception of the strategy to the technical and creative execution of the page.

 

I was responsible for creating the full copy for the website, writing texts in English aimed at conversion and aligned with an international audience. In addition to writing, I carried out the entire editing and development process in WordPress, choosing and configuring the layout, inserting strategic links, selecting appropriate images and ensuring smooth navigation.

 

Although I had the support of a graphic designer for specific adjustments, I led the visual and functional creation of the page. The strategy behind the landing page was designed to position IDION in the global market, attracting students interested in learning Portuguese in a practical, personalized and online way.

 

Skills:

  • Copywriting for Landing Pages (English)

  • WordPress Website Development and Editing

  • UX Writing and User Experience

  • Selection of Images and Visual Elements

  • Digital Marketing Strategy

  • Conversion Rate Optimization (CRO)

  • Web Project Management

 

Topics:
Teaching Portuguese to Foreigners, Educational Marketing, Digital Strategy, Website Development, Copywriting in English, International Expansion, WordPress

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Institutional and Commercial Presentations

Braemp

For Braemp’s sales presentation, I was responsible for designing the structure, writing the copy, and providing art direction. I also carefully reviewed all content to ensure that there were no errors. As the team leader, I worked closely with the CMO to ensure that every detail was aligned with the company’s marketing objectives and guidelines.

 

Skills:

  • Art Direction

  • Copywriting and SEO

  • Thorough Review

  • Team Leadership

  • Collaboration with CMO

 

Topics:

Real Estate Marketing, Institutional and Commercial Presentations, Real Estate Market, Construction and Development Companies.

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Viverde Itaipava

In the Viverde Itaipava project, I played a crucial role in developing a pre-launch sales presentation for the project. My work ranged from creating the structure and writing the copy to art direction and detailed review to ensure the accuracy and quality of the content. I worked closely with the marketing team and the CMO, aiming to convert sales for both Braemp and brokers in the state of Rio de Janeiro. This material was essential to highlight the benefits and differentials of Viverde, aligning with the project’s conversion and sales growth goals.

 

Skills:

  • Presentation Structuring

  • Copywriting and SEO

  • Art Direction

  • Review and Quality Assurance

 

Topics:

Real Estate Marketing, Sales Conversion, Pre-launch of Real Estate Projects.

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CEIs Viverde Itaipava

When creating the Commercial Presentation for the Viverde Itaipava CEIs, I led the team responsible for creating innovative material for the timeshare market. I developed the structure and wrote the copy, performing meticulous art direction to ensure a cohesive and impactful visual. Research and in-depth study of the timeshare proposal were essential to creating a presentation that not only informed, but also engaged and convinced potential clients. I worked closely with the CMO to ensure that all information was accurate and strategically aligned with the company's objectives.

 

Skills:

  • Presentation Structuring

  • Creative Writing and Copywriting

  • Art Direction

  • Thorough Content Review

  • Team Leadership

  • Market research

 

Topics:

Timeshare, Innovation in the Real Estate Market, Sales Strategies, Real Estate Development.

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Branding and Rebranding

The English Teacher, TET and IDION - Online Languages

As Marketing Manager, I played a key role in IDION’s rebranding process. I started with the original branding of The English Teacher in 2013, establishing a strong identity for private English lessons. In 2015, I led the first rebranding to TET ONLINE, reflecting the expansion into hybrid classes and new languages. Finally, in 2021, leading the art direction and team, I transformed the brand to IDION - Languages Online. This strategic rebranding resulted in a 112% increase in revenue and a 150% increase in customer base.

 

Skills:

  • Art Direction

  • SEO

  • Team Management

  • Content Review

  • Marketing Strategies

 

Topics:

Branding, Rebranding, Visual Identity, Marketing Strategy, Inbound Marketing, Art Direction.

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Braemp

I led Braemp's rebranding process, modernizing the company's look with a new color palette and visual identity that reflect our commitment to innovation, modernity, technology, liquidity and value. I directed a benchmarking study and supervised the creation of the new logo, including its variations and adaptations. In addition, I coordinated the presentation of the new identity on social media, ensuring a harmonious and impactful transition.

 

Skills:

  • Team Leadership

  • Art Direction

  • Benchmarking Supervision

  • Creation and Review of Visual Identity

  • Social Media Strategies

  • Brand Modernization

  • Visual Communication

  • Project Management

  • Innovation and Technology

  • Market Analysis

 

Topics:

Rebranding, Visual Identity, Benchmarking, Art Direction, Real Estate Market.

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Oak Healing

I was responsible for the entire branding process for Oak Healing, from hiring a graphic designer to creating the brand’s full direction. My tasks included choosing colors, defining the icon style, creating the name and slogan, and positioning the brand on social media. Overseeing each step, I ensured that the visual identity reflected Oak Healing’s values and mission, promoting a cohesive and attractive presence in the market.

 

Skills:

  • Art Direction

  • Staff Recruitment

  • Brand Development

  • Choosing Colors and Icon Style

  • Name and Slogan Creation

  • Positioning on Social Networks

 

Topics:

Branding, Visual Identity, Brand Positioning, Spirituality, Holistic Therapies.

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CEI Viverde Itaipava

In the branding project for CEIs Viverde Itaipava, I worked as a team manager, providing support and supervision to the graphic designer. I conducted an extensive benchmarking process to ensure that the visual identity was modern and competitive. I worked directly with the CMO to ensure that all aspects of the brand reflected the desired identity. My role included thoroughly reviewing each element to ensure cohesion and quality, aligning the visual identity with the values and goals of the enterprise.

 

Skills:

  • Team Management

  • Graphic Designer Support

  • Content Review

  • Collaboration with CMO

  • Branding

  • Benchmarking

 

Topics:

Real Estate Market, Timeshare, Branding, Benchmarking.

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Videos and Podcasts

Viverde Itaipava

For the presentation video of the Viverde Itaipava development, I performed multiple functions, including writing the scripts and providing art direction. By supervising and reviewing each step of the process, I ensured that the content was cohesive and impactful. In addition, I coordinated the video's postings on social media, both for Braemp and for brokers, optimizing visibility and engagement with the target audience.

 

Skills:

  • Script writing

  • Art Direction

  • Content Revision

  • Post Supervision

  • Engagement Optimization

 

Topics:

Real Estate Marketing, Project Presentation, Sales Strategies.

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Retrofitus

In the project for the commercial presentation video for Retrofitus, a Ribus company focused on retrofitting and renovating properties to increase their value with crypto assets, I was responsible for several crucial stages. I wrote the script, hired the voiceover artist, and made the necessary revisions. I managed the marketing team, especially the videomaker, directing the creation and supervising the necessary revisions and adjustments. Later, I presented the finalized project to the CMO for approval.

 

Skills:

  • Script Writing

  • Talent Recruitment and Supervision

  • Content Review and Adjustments

  • Marketing Team Management

  • Art Direction

 

Topics:

Real Estate Market, Retrofit, Property Valuation, Cryptoassets.

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Permutus Autos

I played a crucial role in the project for the commercial presentation video for Permutus Autos, a Ribus company that worked with car exchanges using part of the payment in crypto assets (Ribus Token) and part in reais. I wrote the script, hired the voiceover artist, and made the necessary revisions. I managed the marketing team, especially the videographer, overseeing revisions and adjustments, and presented the finished project to the CMO for approval.

 

Skills:

  • Script Writing

  • Talent Recruitment and Supervision

  • Content Review and Adjustments

  • Marketing Team Management

  • Art Direction

 

Topics:

Automotive Market, Car Swap, Cryptoassets.

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Papo ao Cubo by Houseus

During my time as Organic Marketing Manager and Senior Copywriter at Houseus, I was responsible for creating and managing the podcast "Papo ao Cubo," the official podcast of CASACOR Rio 2023. I created scripts for the 37 episodes, which featured renowned professionals from the architecture and design fields.

 

Overseeing the editing and publishing, I ensured the high quality of the content, which performed well on YouTube and social media, receiving praise from participants. I coordinated the team remotely to ensure the consistency and success of the project.

 

Skills:

  • Script Writing

  • Editing and Publishing Supervision

  • Digital Presence Management

  • Remote Team Management

 

Topics:

Architecture, Interior Design, Large Events, Digital Content Production, Strategic Marketing, Podcast.

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Ribuscast with Mari Maldos

In celebration of Women's Month, I hosted a special episode of the "Ribuscast" podcast with Mari Maldos, an expert in assertive communication. The podcast aired on both YouTube and Spotify. During the interview, we discussed assertive communication, Mari Maldos' professional journey, general empowerment (both male and female), and positioning in the job market.

 

Skills:

  • Assertive Communication

  • Video and Audio Presentation

  • Podcasting

  • Multiplatform Content Production

 

Topics:

Assertive Communication, Empowerment, Professional Journey, Job Market.

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Ribuscast with Luzia Gasetta

I hosted a special Women's Day episode of the "Ribuscast" podcast, alongside Ribus' COO, Bruno Faria. During Women's Month, we hosted Luzia Gasetta, a renowned entrepreneur in the building and condominium services industry in São José dos Campos - SP, with the Ourho Group. I conducted the interview, demonstrating my communication skills in front of the camera and interacting efficiently with different hierarchical levels. The episode highlighted the professional journey and empowerment of women entrepreneurs. This episode aired on both YouTube and Spotify.

 

Skills:

  • Effective Communication

  • Video Presentation

  • Interaction with Executives

  • Podcasting

 

Topics:

Female Entrepreneurship, Corporate Communication. Digital Content Production, Podcasts.

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The Science Behind the Law of Attraction

In this video, I was responsible for the script, voice-over recording, editing, hiring an editor for subtitles, writing SEO-optimized subtitles, setting up the video, and posting it on YouTube. I did in-depth research on quantum physics and neuroplasticity to explain the Law of Attraction.

 

Skills:

  • Script Writing

  • Off-Screen Recording

  • Video Editing

  • Scientific Research

  • SEO and Setup on YouTube

 

Topics:

Quantum Physics, Neuroplasticity, Law of Attraction, Spirituality, Science, Educational Content.

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Positive Affirmations for Law of Attraction

In this video, I was responsible for the entire creative and technical process. I wrote the script, recorded the video off-screen, edited the video, manually subtitled it, created SEO-optimized subtitles, configured it, and posted it on YouTube. The video discusses positive affirmations that can be used in the Law of Attraction to attract desired results.

 

Skills:

  • Script Writing

  • Off-Screen Recording

  • Video Editing

  • Subtitles

  • SEO and Setup on YouTube

 

Topics:

Positive Affirmations, Law of Attraction, Spirituality, Manifestation.

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Law of Attraction and Neuroplasticity

In this video, I explored advanced concepts from neuroscience to explain how neuroplasticity can influence the reality around us. I performed all creative and technical functions, including scriptwriting, voice-over recording, video editing, manual captioning, creating SEO-optimized subtitles, setting up, and posting to YouTube.

 

Skills:

  • Scientific Research

  • Script Writing

  • Off-Screen Recording

  • Video Editing

  • Subtitles

  • SEO and Setup on YouTube

 

Topics:

Law of Attraction, Neuroplasticity, Neuroscience, Educational Content, Science.

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Law of Attraction and Subconscious Mind

In this video, I explored psychology concepts based on the book "The Power of Your Subconscious Mind" by Dr. Joseph Murphy. I performed all creative and technical functions, including research, scriptwriting, voice-over recording, video editing, manual captioning, creating SEO-optimized subtitles, setup, and posting to YouTube.

 

Skills:

  • Research

  • Script Writing

  • Off-Screen Recording

  • Video Editing

  • Subtitles

  • SEO and Setup on YouTube

 

Topics:

Law of Attraction, Subconscious Mind, Psychology, Spirituality, Educational Content.

Events

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CASACOR Rio 2023

During CASACOR Rio 2023, I had the opportunity to combine theory and practice in one of the largest architecture, interior design and landscaping exhibitions in Brazil. Through my collaboration with HouseUs, I participated both remotely and in person at the event, contributing to the development of digital content and podcasts.

 

Functions Performed:

  • Creation of digital content, scriptwriting and supervision of Cubo by HouseUs podcasts.

  • Application of SEO, storytelling and branding techniques.

  • In-person participation in the event, allowing practical learning and networking with renowned professionals.

 

Results Achieved:

  • Significant increase in HouseUs brand visibility through high-quality digital content.

  • Production of podcasts that recorded innovations and insights from the event, functioning as an educational tool.

 

Skills:

  • Digital Content Management

  • Digital Marketing Strategies

  • SEO and Storytelling

  • Corporate Branding

  • Script Writing for Podcasts

 

Topics:

Architecture and Interior Design, Landscaping, Digital Marketing, Content Production, Podcasts.

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Empreendavale 2023

During EmpreendaVale 2023, I was responsible for the art direction and construction of Ribus' stand, ensuring that all visual and structural aspects reflected the company's identity and objectives. This event, held on March 11 and 12, 2023 at Farmaconde Arena in São José dos Campos, brought together more than 5 thousand participants, including businesspeople, entrepreneurs, influencers and personalities.

 

Functions Performed:

  • Art direction and construction of the stand, including hiring the factory, delivery and assembly.

  • Art direction and printing of banners, as well as hiring of graphics, delivery and assembly.

  • Networking for Ribus, resulting in invitations to participate in podcasts, such as Mari Maldos', where I was the host.

  • Responsible for communication at the stand and serving potential customers, with a focus on conversion.

 

Results Achieved:

  • Significant expansion of the professional network, opening doors for future collaborations.

  • Effective dissemination of Ribus' services and vision through an attractive and informative stand.

  • Improvement in Ribus' communication and marketing strategies based on feedback and interactions at the event.

 

Skills:

  • Art Direction

  • Event Management

  • Marketing Strategies

  • Networking and Communication

 

Topics:

Entrepreneurship, Marketing and Innovation, Communication and Sales Conversion, Events, Cryptoassets.

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Ribus Week

During RIBUS WEEK, I was responsible for a series of essential tasks that ensured the success of the event. I was responsible for the art direction and construction of the virtual structure of the event, I coordinated the marketing team and I managed the communication with the participants. I worked on the creation and dissemination of content for social networks and landing pages, using SEO and storytelling strategies to maximize engagement. In addition, I was responsible for coordinating the speakers, ensuring that each session ran smoothly. The event covered topics such as Web 3, Tokenization, and Technology in the Real Estate Market, consolidating itself as a milestone in my professional career.

 

Functions Performed:

  • Art direction and construction of the event's virtual structure.

  • Coordination of the marketing team.

  • Creation and dissemination of content for social networks and landing pages.

  • Coordination of speakers.

  • Writing of all agendas and invitations for participants.

  • Organization of dates, days and panels.

 

Results Achieved:

  • Significant increase in event engagement and visibility.

  • Production of high-quality content that highlighted market innovations and insights.

  • Strengthening networking with renowned professionals in the sector.

 

Skills:

  • Virtual Event Management

  • Digital Marketing Strategies

  • SEO and Storytelling

  • Team Coordination and Leadership

 

Topics:

Web 3, Tokenization, Technology in the Real Estate Market, Online Events.

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Rio Crypto Day

During Rio Cripto Day, held on May 6, 2023, Ribus participated as a sponsor, and I was responsible for several activities at the event, contributing to the success of the company's presence.

 

Functions Performed:

  • Art direction and construction of the stand, including hiring factories, delivery and assembly.

  • Art direction and printing of banners and printed materials for the stand.

  • Coordination of the marketing team to ensure excellence in brand presentation.

  • Customer and potential customer service at the stand, with a focus on conversion.

  • Assisting Ribus executives in preparing their lectures, working with copy and art direction to create presentation files.

  • Strategic networking, resulting in invitations to Ribus Week.

 

Results Achieved:

  • Strengthening Ribus' presence in the crypto market through a visually striking and well-structured stand.

  • Conversion of potential customers through personalized and efficient service.

  • Establishing valuable connections for future events and partnerships, including Ribus Week.

 

Skills:

  • Event Management

  • Art Direction

  • Communication and Customer Service

  • Marketing and Conversion Strategies

  • Strategic Networking

 

Topics:

Crypto Market, Sponsorship and Brand Exposure, Customer Service, Conversion Strategies, Business Networking, In-Person Event, Tokenization.

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Blockchain Rio Festival

As Ribus' marketing manager, my participation in the Blockchain Festival 2023 was crucial to highlight our presence at the event. I coordinated Ribus' stand, managing the creation and installation of banners and printed materials.

 

Functions Performed:

  • Coordination of the marketing team in the creation and installation of the stand.

  • Customer and potential customer service at the stand, focusing on conversion.

  • Supporting executives in preparing lectures, collaborating in the creation of presentations together with the designer.

 

Skills:

  • Event management

  • Art direction

  • Customer communication

  • Conversion strategies

  • Executive support

 

Topics:

Web3, Technological Innovation, Digital Marketing, Blockchain, In-Person Events.

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