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Curriculum

Professional Experience

2023 - Current

2020 - Current

2022 - 2024

International Experience

Certifications and Specializations

Educational Background

Skills

Senior Copywriter and Marketing Manager at Braemp Incorporações

  • Lead the content strategy and execution for Braemp and its real estate projects, managing all digital communication channels, including Instagram, LinkedIn, email marketing, websites, landing pages, and post-sales client communication.
     

  • Oversee branding, visual identity, and define tone of voice and style guidelines for new developments such as Viverde Itaipava, ensuring cohesive messaging across all platforms and materials.
     

  • Create and manage sales enablement materials, including printed books, pamphlets, folders, and digital assets to support both marketing campaigns and the sales team’s client interactions.
     

  • Develop and implement social media strategies, including content calendars, copywriting, and art direction for designers and videomakers.
     

  • Manage email marketing campaigns end-to-end, from copywriting and design coordination to performance analysis and reporting.
     

  • Collaborate with paid media partners, producing ad creatives (reels, images) and copy for traffic campaigns, ensuring alignment with campaign objectives.
     

  • Act as a liaison between marketing and sales teams, ensuring CRM data is leveraged effectively, and leading joint initiatives to optimize client communication and sales performance.
     

  • Manage multidisciplinary teams and external partners, including designers, videomakers, and freelancers, ensuring timely and high-quality deliverables.
     

  • Oversee multiple marketing projects simultaneously, effectively performing project management duties to coordinate resources, timelines, and deliverables across various company ventures.
     

  • Continuously monitor campaign performance, implement data-driven improvements, and ensure all marketing efforts align with brand positioning and business goals.

Freelance SEO Copywriter/Editor and Digital Content Strategist

I develop and execute integrated digital marketing campaigns, combining organic content and paid media, with a focus on performance, lead generation, and brand positioning.
 

  • End-to-end creation of content and communication strategies integrating SEO, copywriting, social media, email marketing, landing pages, and paid traffic.
     

  • Responsible for structuring campaigns from strategy planning to execution, including creative materials (in collaboration with designers and videomakers), copywriting, creation of lead magnets (e-books, discounts, promotions), setup, and management of campaigns in Meta Ads.
     

  • Performance analysis and reporting to drive continuous optimization focused on conversion and ROI.
     

  • Production of SEO-optimized content using semantic SEO for blogs, websites, and institutional materials, leveraging WordPress for website and blog creation and management.
     

  • Development of automation flows and email marketing campaigns through RD Station, along with CRM management for lead nurturing and sales opportunities.
     

  • Writing persuasive copy for websites, landing pages, and social media, adapting messaging across different audiences and platforms.
     

  • Integration of content strategies with paid media teams to ensure alignment between organic and paid campaigns.
     

  • Use of tools such as Ahrefs, Google Search Console, Google Analytics, and Meta Ads for data analysis, KPI definition, and insight-driven decision-making.
     

  • Reviewing and editing content from creative teams, ensuring consistency and high editorial standards.
     

  • Managing multidisciplinary projects, coordinating deliverables across writers, designers, videomakers, and stakeholders.

Marketing Manager and Senior Copywriter at Ribus

  • Led the marketing strategy and content execution for Ribus and its portfolio of projects, including HouseUs, Retrofitus, Permutus, among others, ensuring brand consistency across digital channels, print materials, and live events.
     

  • Managed multidisciplinary teams—designers, writers, videomakers, community managers, and external partners—overseeing deliverables for digital campaigns, B2B initiatives, and event marketing.
     

  • Acted as project manager for key initiatives, including the launch of HouseUs at CASACOR RJ, coordinating all marketing efforts such as printed materials, booth setup, branded gifts, and timeline management.
     

  • Produced and managed both the official HouseUs and Ribus Podcasts, handling guest invitations, scriptwriting, team coordination, content approvals, and publishing on YouTube, Spotify, and Instagram.
     

  • Collaborated directly with project leaders to craft communication strategies, writing copy for brochures, online ads, B2B presentations, and aligning messaging across platforms and audiences.
     

  • Supported C-level executives by drafting speeches, workshops, and presentation materials for major industry events and conferences.
     

  • Oversaw the Telegram community for Ribus, managing the community leader to ensure consistent engagement aligned with brand voice and crypto community standards.
     

  • Directed the creation of a weekly market intelligence report, supervising a team of researchers and writers covering finance, crypto, global trends, and company updates.
     

  • Worked closely with the media agency, writing and reviewing press releases to ensure alignment with brand messaging before publication.
     

  • Executed the content and digital marketing strategy for the Token Ribus launch on Mercado Bitcoin, achieving a 500% increase in token value and substantial sales growth.
     

  • Managed influencer partnerships, budgets, and content production, ensuring brand compliance and maximizing campaign reach.
     

  • Developed SEO-driven content calendars for blogs and social media, driving lead generation and engagement within the blockchain and Web3 sectors.
     

  • Monitored marketing performance, analyzed customer feedback and sales data, and implemented data-driven optimizations to enhance ROI and support business growth.

My international experience has enriched my professional journey, providing me with a broader perspective and a deeper understanding of diverse cultural and business practices.

 

Living and Studying in the USA
I lived in New Jersey from July 2005 to November 2006 after receiving a C2 proficiency certification from the University of Michigan in 2003. I worked as an au pair, living with American families and studying at local colleges. This experience significantly improved my English proficiency and understanding of American business practices, contributing to my cultural and professional growth.

 

Cultural Immersion
Exposure to different cultural practices and business etiquettes during my international experiences has enhanced my ability to adapt and thrive in diverse environments, making me adept at navigating and thriving in global markets.

  • The (R)Evolution of Branding | LAJE - Mar, 2024

  • Inbound Sales | HubSpot Academy - Nov, 2022

  • Content Marketing | Rock Academy - Nov, 2022

  • Sales Team Management | Sebrae - Oct, 2022

  • B2B Marketing and Sales | USP - Apr, 2022

  • CTBE - Business English | ITTT - Nov, 2016

  • Creative Writing - The Craft of Style | Wesleyan University - Aug, 2016

  • Creative Writing - The Craft of Setting and Description | Wesleyan University - Jul, 2016

  • Creative Writing - The Craft of Character | Wesleyan University - Jun, 2016

  • Creative Writing - The Craft of Plot | Wesleyan University - Apr, 2016

  • TESOL - English as a Second Language | ITTT - Jun, 2015

  • Accounting and Finance | Brookdale Community College – 2006

  • Business | Brookdale Community College - 2005 - 2006

  • Writing | Brookdale Community College – 2005

  • ECPE - Proficiency in English | Cambridge University - Dec, 2003

University of Taubaté | Marketing

University of Taubaté | Portuguese/English Literature

Harvard Business School Online | Rhetoric: The Art of Persuasive Writing and Public Speaking (ongoing)

University of Maryland | Digital Marketing Analytics (ongoing)

Vanderbilt University | Prompt Engineering for ChatGPT (ongoing)

UCDavis | Google SEO Fundamentals (ongoing)

  • Integrated Marketing Strategy
    Development and execution of data-driven marketing strategies to drive business growth.

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  • Advanced Copywriting and SEO
    Writing persuasive, SEO-optimized content to improve online visibility and audience engagement.

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  • Digital Content Creation
    Planning and producing content for various digital platforms, including blogs, social media, and websites.

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  • Email Marketing Campaign Management
    Developing effective email marketing campaigns that increase conversion rates and customer retention.
     

  • Data Analysis and Detailed Reporting
    Skilled in analyzing campaign and content performance data to guide strategic decisions. Experienced in creating comprehensive reports for internal teams and stakeholders, ensuring transparency and data-driven actions.

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  • Leadership of Multidisciplinary Teams
    Coordinating and motivating remote teams to achieve common goals with efficiency and creativity.

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  • Generative AI Application
    Using artificial intelligence tools to identify trends, gather insights, and create innovative content strategies.

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  • Lead Generation and Customer Retention
    Developing strategies to attract new leads and maintain high levels of customer satisfaction and loyalty.

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  • Social Media Management
    Creating and managing social media content to promote brand awareness and engage target audiences.

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  • Bilingual Communication (English/Portuguese)
    Excellent verbal and written communication skills in English and Portuguese, facilitating interaction with diverse audiences.

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  • Strategic Thinking and Innovation
    Ability to think strategically and propose creative solutions to complex challenges.

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  • Business Acumen and Empathy
    Understanding the overall business landscape and demonstrating empathy in addressing client and team needs.

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  • Problem Solving and Decision Making
    Proactive in identifying and resolving problems, with a focus on assertive decision-making.

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  • Organization and Multitasking
    Skilled in organizing tasks and managing multiple activities simultaneously while maintaining efficiency and quality.

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  • Fast Learning and Curiosity
    Ability to quickly learn new tools and techniques, coupled with a constant curiosity to stay updated.

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  • Teaching and Creativity
    Didactic ability to convey knowledge clearly and creatively, facilitating learning and innovation.

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  • Proficiency in English and Intermediate Spanish
    Advanced command of English and intermediate knowledge of Spanish, enhancing communication and performance in international markets.

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  • Active Listening
    Strong active listening skills to understand the needs of clients and team members.

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  • Teamwork and Remote Collaboration
    Experience in collaborative work and remote environments, ensuring team cohesion and productivity.
     

  • Asynchronous Work Ethic
    Dedicated and committed to delivering high-quality results while working independently, excelling without constant supervision. I value flexibility in work hours, ensuring productivity and accountability in asynchronous environments.

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